About Danijela Milovanovic

Years of study, research and innovation combined with a strong passion for aesthetic and beauty made Danijela an accomplished Permanent Make-up (PMU)/Microblading specialist and passionate instructor. Danijela started her PMU career in Europe, Serbia back  2012. It was at that time Danijela realized how important it was to improve her skills and knowledge in order to achieve her vision of changing people’s lives through PMU. Danijela invested all of her time and effort to work on achieving the most natural PMU results by learning and practicing most advanced PMU techniques. Danijela also recognized that the soft and natural PMU/Microblading look would be a new era in the PMU industry. For this reason, Danijela decided to specialize in the techniques that will give her skills to achieve those particular results for her clients. Danijela’s on-going mission is to make people feel beautiful and confident by putting quality of the work as her top priority. 

Today, Danijela Milovanovic is the Founder and CEO of Esthetic World Beauty in Chicago , Illinois a Permanent Makeup Academy that has been recognized by the Illinois Board of Higher Education as a Private Business and Vocational School. More than 3096 students have successfully graduated from Esthetic World Beauty Academy and went on to create amazing things in their own PMU business.

Danijela is one of the select few Microblading artists in the World who has performed more than 4000 Microblading treatments. Amazing feat that gives her right to be among elite of Microblading artists and respected member of International Microblading scene. 

Danijela won the first place in the Advance Microblading Technique category at the International 2018 PMU Congress in Las Vegas. Award presented to those who have achieved level of skill that is extremely unique and exceptional. In 2016, she won the 3rd place in European Championship in Permanent Makeup and Microblading Category in Moscow. She has been a competition judge at the biggest International Beauty and PMU Conference in Vietnam.

In her spare time Danijela authors articles and publications about Microblading techniques for various USA and International Microblading magazines (Chicago Mag, People, Permanent Make-up, Voyage Chicago, Best Of Chicago, etc.) as well as staying active in Microblading communities by giving guidance, advice and direction to new and future Microblading artists.